HELLO, I’M
Pooja Thaniga.
Digital Marketing Fresher | Performance Marketing
Creative thinking.
Performance mindset.
My digital marketing portfolio brings together practice campaign plans, creative concepts, and marketing skills for recruiters hiring entry-level talent.
01 / ABOUT ME
A curious mind. A clear direction.
Building a foundation where marketing strategy meets creative execution.
I’m Pooja Thaniga, a digital marketing fresher with an MBA Marketing background and a B.Sc. in Computer Science. I’m interested in how thoughtful messaging, audience understanding, and paid media can work together to support business goals.
I have completed advanced digital marketing training through the 100 Days Challenge by The High Paying Clients (HPC). Through practice campaign plans, I’ve explored Meta Ads, Google Search Ads, copywriting, creative concepts, and the basics of performance analysis.
I’m looking for an entry-level opportunity where I can contribute with curiosity, learn from experienced marketers, and develop practical skills through guided, real-world work.
Learning through practice. I have not independently managed live advertising campaigns for paying clients. Every campaign in this portfolio is a practice plan.
Creative by approach
Exploring copy and design ideas that make a message easier to notice and understand.
Strategic by intention
Starting with the audience, the objective, and the questions a campaign needs to answer.
Always ready to learn
Open to feedback, hands-on learning, and growing alongside an experienced marketing team.
02 / MY SKILLS
The tools. The thinking. The craft.
A growing skill set shaped by digital marketing training and hands-on practice planning.
Paid advertising
Connecting campaign objectives with the right channel.
- Meta Ads
- Google Ads
- Campaign Planning
Content & creative
Clear messages and thoughtful, scroll-stopping concepts.
- Ad Copywriting
- Canva Creative Design
Research & strategy
Understanding the audience before planning the ad.
- Audience and Competitor Research
- Lead Generation Strategy
Performance basics
Learning to turn campaign metrics into useful questions.
- Basic Performance Analysis
- KPI Selection
- Reporting Fundamentals
Skills reflect training and practice, not independently managed client campaigns.
03 / SELECTED PRACTICE PROJECTS
From a brief to a campaign plan.
Three practice case studies exploring audience research, campaign structure, copy, creative direction, and measurement.
Meta Ads Lead Generation
A considered lead generation plan for a hypothetical interior design business in Chennai.
Explore case studyCafé Marketing Campaign
A playful promotional campaign for Brew and Review, a café concept with a ₹99 combo.
Explore case studyThoughtful interiors for your space and style.
Plan your Chennai design consultation.
Google Search Ads
A search-intent campaign plan for a hypothetical interior design business in Chennai.
Explore case study04 / CREATIVE PORTFOLIO
Ideas, before the click.
Ad concepts, social layouts, and copy samples. These are clearly marked placeholders until my actual Canva designs are added.
Practice concepts only. No client work, live promotions, or campaign outcomes are represented.
05 / EDUCATION & CERTIFICATION
A foundation for what’s next.
Business understanding, a technical background, and focused digital marketing training.
Education
MBA Marketing
Loyola College, Pondicherry University
A marketing-focused business education that supports my interest in strategy, consumer understanding, and digital channels.
B.Sc. Computer Science
J.N.N. Arts and Science Women's College
A technical foundation that complements my interest in digital tools and structured problem-solving.
Advanced Digital
Marketing Course
100 Days Challenge
The High Paying Clients (HPC)
Training that helped me explore paid advertising, campaign planning, creative development, and basic performance analysis through practice.
06 / LET’S CONNECT
A fresh perspective.
A willingness to grow.
Looking for an enthusiastic entry-level marketer? I’d love to connect, share my practice work, and learn about opportunities with your team.
Connect on LinkedIn opens in a new tabOPEN TO THESE ROLES
Professional email
To be added
For now, please connect with me on LinkedIn.